522 Pottawatomie Trail • Batavia, Illinois 60510




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Cheryl Stella Dalisay is the heart of the business. Since 1996 she has been the President of STELLAR Strategic Services, Inc. She is a seasoned research professional with expertise in all areas of both quantitative and qualitative research. Over the course of her career she has conducted over 1,000 focus groups and IDIs and has extensive experience with new product development, product and packaging evaluation as well as communications research.

Originally from a major Chicago advertising agency background, she has the unique qualification of having experienced all sides of the research process for a multitude of industries. She has been decorated for her commitment to detail and making insightful differences in the “lives” of the businesses she touches.

She holds a B.S. in Communications/ Advertising from the University of Illinois in Champaign-Urbana with graduate specializations in research methods, statistics and psychology. She is an enthusiastic member of the Qualitative Research Consultants Association (QRCA).

On a fun, personal note... Cheryl has four children, coaches preschool gymnastics, sings and plays flute in a contemporary Christian music group, decorates award-winning cakes and has been known to bake gourmet cookies for her clients!